Farming is society’s oldest technology, robotics is one of the newest

Farming and robotics have more in common than might be obvious. Both require systems thinking - where everything affects everything else. Both live in the real world - where mud, breakdowns, and edge cases are part of the job. They demand relentless iteration, hands-on problem solving, and a tolerance for uncertainty. And both reward the same mindset: practical, precise, and quietly inventive.

Robotics has made its way into agriculture; but often in ways that are too expensive, too complex, or not built for the realities of farm work. We're working closely with field teams, machinery manufacturers, and other partners to change that - not by starting over, but by building on what already works.

We recognise the value already built into tractors, implements, and the people who run them. Our job is to bring in the right technology - autonomy, sensing, connectivity - and turn those machines into something more: machines that can think, adapt, and operate with less oversight.

This isn’t about replacing farmers or redesigning everything from scratch.
It’s about adding the missing layer, so the tools farmers already trust become even more capable, even more productive, and even more in tune with the way they work.