Farming is society’s oldest technology, robotics is one of the newest

We exist to bring them together; not to replace the farmer or the machine, but to empower both.

Farming and robotics have more in common than might be obvious. Both require systems thinking - where everything affects everything else. Both live in the real world - where mud, breakdowns, and edge cases are part of the job. They demand relentless iteration, hands-on problem solving, and a tolerance for uncertainty. And both reward the same mindset: practical, precise, and quietly inventive.

Robotics has made its way into agriculture; but often in ways that are too expensive, too complex, or not built for the realities of farm work. We're working closely with field teams, machinery manufacturers, and other partners to change that - not by starting over, but by building on what already works.

We recognise the value already built into tractors, implements, and the people who run them. Our job is to bring in the right technology - autonomy, sensing, connectivity - and turn those machines into something more: machines that can think, adapt, and operate with less oversight.

This isn’t about replacing farmers or redesigning everything from scratch. It’s about adding the missing layer, so the tools farmers already trust become even more capable, even more productive, and even more in tune with the way they work.

On delivering

"We've spent the time working closely with growers and machinery manufacturers to turn these ideas into working systems. We went from demos that barely worked to ones where a top tier Californian grower said 'This was the first autonomous demo that has been done on our property that someone has not only started it on their phone but also didn't follow the machine around nervously.' We've earned our way to working with some of the leading operators - growers who have seen it all before and know the difference between what works and what doesn't.

The Silicon Valley ethos of shipping early is correct, but it has to be applied thoughtfully. Not all customers want to see your half-baked thing. We worked with machinery manufacturers who had deep customer understanding, but also built direct relationships with growers willing to provide real-world feedback. Each type of customer taught us different things about what autonomy actually needs to deliver.

Now we're beginning commercial trials with leading growers in New Zealand and California - operations that depend on technology doing what it says on the tin."

— Sean Walters, Co-Founder